The average tenure of a chief marketing officer (CMO) is significantly
shorter than that of any other C-suite position. Yes, that statistic is
as dismal as it sounds, so CMOs, if you're going to buck this trend,
there are three things you need to do:
Read more here:http://www.dmnews.com/three-ways-to-increase-your-shelf-life-as-cmo/article/309017/
- Know your brand and purpose
- Free your army of advocates
- Integrate ROI with marketing
Read more here:http://www.dmnews.com/three-ways-to-increase-your-shelf-life-as-cmo/article/309017/
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