Simmons Bedding Company awakened a new millennial market and plans to
launch a dreamy multichannel campaign with the introduction of its CURV
product line.
According to the mattress producer's April 2013 “SBC Analytics Monthly Tracking Study,” 53% of millennials—or consumers under 35—say they would be “very” or “extremely” excited to consider a memory foam mattress. But 62% say high cost is a primary reason for not purchasing one, according to Simmons' December 2012 “Keystat Buyer Behavior Study.” In fact, Simmons EVP of Marketing Jeff Willard says that memory foam mattresses from “top tier mattress brands” can cost $1,500 or more.
Read more source:http://www.dmnews.com/millennials-make-up-simmons-dream-segment/article/306276/
According to the mattress producer's April 2013 “SBC Analytics Monthly Tracking Study,” 53% of millennials—or consumers under 35—say they would be “very” or “extremely” excited to consider a memory foam mattress. But 62% say high cost is a primary reason for not purchasing one, according to Simmons' December 2012 “Keystat Buyer Behavior Study.” In fact, Simmons EVP of Marketing Jeff Willard says that memory foam mattresses from “top tier mattress brands” can cost $1,500 or more.
Read more source:http://www.dmnews.com/millennials-make-up-simmons-dream-segment/article/306276/
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