The shiny objects, er, trends, that many marketers are obsessed with
today are Big Data, cloud technologies, and social, Trillium Software
SVP of Marketing Len DuBois pointed out during a recent conversation.
And all for good reason. But sometimes big trends can overshadow more
low-profile but equally important ones. Data quality, for example.
“One of the biggest, but often underplayed, trends is the shift in responsibility for data quality,” DuBois said. In most organizations IT often has oversight for data quality, as well as the tools to maintain it. Increasingly, however, data oversight is moving to the business side, which is often responsible for taking action on that data and is closer to what should be improved and how. And with today's technologies it's easier than ever for business users and analysts to do “self-service” data quality, he said.
Read more here:http://www.dmnews.com/its-not-the-size-but-the-quality-of-data-that-counts/article/308699/
“One of the biggest, but often underplayed, trends is the shift in responsibility for data quality,” DuBois said. In most organizations IT often has oversight for data quality, as well as the tools to maintain it. Increasingly, however, data oversight is moving to the business side, which is often responsible for taking action on that data and is closer to what should be improved and how. And with today's technologies it's easier than ever for business users and analysts to do “self-service” data quality, he said.
Read more here:http://www.dmnews.com/its-not-the-size-but-the-quality-of-data-that-counts/article/308699/
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