The Direct Marketing Association (DMA) is putting the finishing
touches to a scheme dubbed TPS Assured - after self-regulatory body the
Telephone Preference Service - which will be awarded to companies that
demonstrate they are compliant with the requirements of the TPS.
The TPS, run by the DMA under license from Ofcom but enforced by the Information Commissioner’s Office (ICO), has almost 18 million people registered that have asked to be removed from prospect lists.
TPS Assured, however, will only be awarded to brands that make their own outbound calls, not the contracted call centres that are often guilty of not screening the TPS and therefore making the unwanted calls.
Read More:http://www.marketingweek.co.uk/news/accreditation-scheme-to-identify-legitimate-telemarketers-planned/4007632.article
The TPS, run by the DMA under license from Ofcom but enforced by the Information Commissioner’s Office (ICO), has almost 18 million people registered that have asked to be removed from prospect lists.
TPS Assured, however, will only be awarded to brands that make their own outbound calls, not the contracted call centres that are often guilty of not screening the TPS and therefore making the unwanted calls.
Read More:http://www.marketingweek.co.uk/news/accreditation-scheme-to-identify-legitimate-telemarketers-planned/4007632.article
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