Are Your Emails Ousted Before Hitting Inboxes?

Twenty-two percent of marketing emails sent with subscribers' permission are not reaching customers' inboxes during the first half of 2013, according to Return Path's "Inbox Placement Rate Benchmarks" report. The email intelligence agency sampled approximately one trillion messages sent worldwide.

While Inbox Placement Rates (IPR) declined globally by 4%, American senders rank among the best in the world with an IPR of 86%. On the other hand, the other 14% represents billions of emails either lost or sent directly to the spam folder.

Source:http://www.dmnews.com/are-your-emails-ousted-before-hitting-inboxes/article/306104/