A lack of collaboration between chief marketing officers and chief
information officers is hindering companies’ ability to produce
effective multichannel marketing, according to a report.
Accenture’s “The CMO-CIO Disconnect” study found just one in 10 CMO and CIOs believe they are currently collaborating with each other at the “right level” required to seize the opportunities offered by digital technology. This is particularly worrying, Accenture says, given separate research from Gartner that predicts by 2017 CMOs will spend more on IT and analytics than CIOs.
Read more here:http://www.marketingweek.co.uk/news/cmo-and-cio-silos-are-threatening-effectiveness-of-marketing/4007702.article
Accenture’s “The CMO-CIO Disconnect” study found just one in 10 CMO and CIOs believe they are currently collaborating with each other at the “right level” required to seize the opportunities offered by digital technology. This is particularly worrying, Accenture says, given separate research from Gartner that predicts by 2017 CMOs will spend more on IT and analytics than CIOs.
Read more here:http://www.marketingweek.co.uk/news/cmo-and-cio-silos-are-threatening-effectiveness-of-marketing/4007702.article
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