Email marketers get a bad rap. Consumers blame them for producing more spam
than Hormel. Uppity digital marketers belittle them as common
batchers-and-blasters. For one young company in the suburbs north of
Toronto, however, they have been dream-builders. For that company's
clients, they have been prayer-answerers.
Sunshine Learning Centre opened its doors in the Durham area of Ontario, just north of Toronto. Its founders held degrees in sociology and behavioral analysis, not marketing. They had wondrous solutions to offer the parents of autistic children, but no ideas for how to reach them. They also had a unique business challenge: Keep customers engaged for four years and their revenue contribution will quadruple.
Read more here:http://www.dmnews.com/email-brings-some-sunshine-to-families-facing-autism/article/308318/
Sunshine Learning Centre opened its doors in the Durham area of Ontario, just north of Toronto. Its founders held degrees in sociology and behavioral analysis, not marketing. They had wondrous solutions to offer the parents of autistic children, but no ideas for how to reach them. They also had a unique business challenge: Keep customers engaged for four years and their revenue contribution will quadruple.
Read more here:http://www.dmnews.com/email-brings-some-sunshine-to-families-facing-autism/article/308318/
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