5 Tips for a Stronger Content Marketing Strategy

Content marketing is changing the way we do business—in how we engage our customers and position our brands in the digital space. According to a study by Roper Public Affairs, 70% of respondents said content marketing helps them feel closer to the sponsoring company, while 60% said that company content helps them make better product decisions. Whether generating leads, supporting sales efforts, or improving search engine visibility, content strategy plays an increasingly important role in successful marketing programs.
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