Acxiom®
(Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service
company signed a full-scale direct-to-consumer marketing program with
Wellmark, Inc., doing business in Iowa and South Dakota as an
independent licensee of the Blue Cross and Blue Shield Association.
Acxiom
will help Wellmark assess, understand and execute within the consumer
marketplace as it relates to their focus and innovation surrounding
consumer engagement by providing data and campaign management expertise
and collaborating on analytics and performance reporting into 2016. The
solution will include a wellness engagement strategy and acquisition and
renewal campaign efforts.Source: http://www.fortmilltimes.com/2013/07/18/2830469/acxiom-to-provide-direct-to-consumer.html