Marketing isn't always funny business. But rent-to-own company
Rent-A-Center is ditching the typical product pitch and relying on
comedy to drive brand awareness in its new multimillion-dollar
television campaign.
To promote the message that customers can acquire quality home items without a credit check, Rent-A-Center is running two national TV spots for the next 13 weeks. The first commercial, done in partnership with marketing agency OCCAM, features a male shopper wearing too-short short-shorts and accusing a Rent-A-Center employee of checking him out. The employee explains that Rent-A-Center never checks anyone out because they don't require a credit check. The airing date of the second TV spot will be dependent on the performance of the first commercial. In addition to the television spot, Rent-A-Center is also promoting the campaign via radio, online, and social.
Read More: http://www.dmnews.com/rent-a-center-engages-in-some-risqu%C3%A9-business/article/300598/#
To promote the message that customers can acquire quality home items without a credit check, Rent-A-Center is running two national TV spots for the next 13 weeks. The first commercial, done in partnership with marketing agency OCCAM, features a male shopper wearing too-short short-shorts and accusing a Rent-A-Center employee of checking him out. The employee explains that Rent-A-Center never checks anyone out because they don't require a credit check. The airing date of the second TV spot will be dependent on the performance of the first commercial. In addition to the television spot, Rent-A-Center is also promoting the campaign via radio, online, and social.
Read More: http://www.dmnews.com/rent-a-center-engages-in-some-risqu%C3%A9-business/article/300598/#
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