Monday 15 July 2013

Startup Spotlight: Serranoventions and the Canoodle

As a child, Serranoventions’ founder German Serrano developed an innate ability to enhance current products and toys or develop new ones in his father’s shop. After 20 years in the logistics industry and building a multi million-dollar transportation business, he decided to create Serranoventions and bring some of the never before seen products to life. “On my 40th birthday, I decided to pursue my dream,” said Serrano. “It is never too late.”
One of Serranoventions’ first products: the Canoodle, strong floatable connectors that allow children to use pool noodles to build basketball hoops, water polo goals, forts, boats, whatever their imaginations can dream up. “We’re binging back the good. We grew up drinking out of water hoses, playing outside till sunset, we’re trying to bring back those days,” said Serrano.

Source: http://www.miamiherald.com/2013/07/14/3497656/startup-spotlight-serranoventions.html

Read more here: http://www.miamiherald.com/2013/07/14/3497656/startup-spotlight-serranoventions.html#storylink=cpy

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