Monday 15 July 2013

Start-up uses Polaroid name to tap market for digital photographs

The Polaroid brand, attempting a comeback as a retail operation, opened a storefront in Union Station last week, the second in the nation of its kind.
Polaroid Fotobar encourages customers to “liberate” their photographs from their phones, laptops or digital cameras by printing them on posters, coasters or assorted hanging materials — metal, glass, canvas or bamboo. Some can be printed in as little as 30 minutes, giving tourists or visitors waiting for their trains a chance to create a keepsake before boarding.

The company’s founder and chief executive, Warren Struhl, said he started the storefront after seeing the ubiquity of camera phones but a lack of options for displaying or enjoying the photos.

Source: http://www.washingtonpost.com/business/capitalbusiness/start-up-uses-polaroid-name-to-tap-market-for-digital-photographs/2013/07/07/86736302-e329-11e2-aef3-339619eab080_story.html

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