Moving Beyond the (Strong)Mail

“We go across not just email, but mobile, social, web, and display and our name is StrongMail?” David Atlas,the company's SVP of marketing, asks rhetorically. “There's nothing wrong with StrongMail as a brand. It's strong literally and figuratively. But it needs an update to reflect our [current offerings].”
Source: http://www.dmnews.com/moving-beyond-the-strongmail/article/302397/#