Custora has a new report out looking at ecommerce customer
acquisition, finding that email continues to trend upward rapidly from
year to year, and is well ahead of affiliate, banner ads, Facebook and
Twitter. In fact, email had quadrupled over the past four years,
according to the firm.
“The last few years have spawned massive changes in the world of online marketing,” the report says. “With U.S. e-commerce sales now topping $200 billion annually, digital marketers are getting savvier than ever. Customer acquisition trends reflect this evolution. Organic search still leads as the largest channel for online customer acquisition. But as more retailers move towards a ‘free-to-paid’ subscriber model and rely on third parties to help drive visitors to their sites, email and affiliate channels have seen an explosion in growth over the past few years.”
Read More: http://www.webpronews.com/customer-acquisition-via-email-is-skyrocketing-compared-to-other-channels-2013-07
“The last few years have spawned massive changes in the world of online marketing,” the report says. “With U.S. e-commerce sales now topping $200 billion annually, digital marketers are getting savvier than ever. Customer acquisition trends reflect this evolution. Organic search still leads as the largest channel for online customer acquisition. But as more retailers move towards a ‘free-to-paid’ subscriber model and rely on third parties to help drive visitors to their sites, email and affiliate channels have seen an explosion in growth over the past few years.”
Read More: http://www.webpronews.com/customer-acquisition-via-email-is-skyrocketing-compared-to-other-channels-2013-07
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