Global womens e-tailer Modnique acquires TOTSY to expand into kids

For most ecommerce companies, international expansion is an afterthought until well into establishing a successful business. Prevailing wisdom is that it’s imperative to achieve product-market fit – which for those in the fashion category means building a compelling brand, honing merchandising, and developing a sustainable business model – before attempting to duplicate this success across multiple markets. Apparently, not everyone agrees. Los Angeles-based Modnique took the complete opposite approach, launching from day one in multiple countries, and yet, somehow, created what looks to be a successful business in the process. The company’s name is even international, as a play off “modnik,” the Russian word for fashionista.

Source: http://pandodaily.com/2013/07/05/global-womens-e-tailer-modnique-acquires-totsy-to-expand-into-kids/