KIRKLAND, WA -- (Marketwired) -- 07/01/13 -- Market Leader
(NASDAQ: LEDR), a leader in online marketing and technology solutions
for real estate professionals, has made reaching prospective local
sellers and buyers with direct mail as quick and easy as a few clicks.
With this latest addition to Market Leader's Smart Lead Technology, customers can now send postcards and other direct mail campaigns to precisely those homeowners they want to target via integrated mailing lists that can be filtered by ZIP code, homeowner demographic information, value of the home, length of time in the home and much more.
More than 75 percent of real estate professionals use direct mail as part of their marketing efforts, according to a 2012 Market Leader and ActiveRain survey, despite the typical expense of blanketing an entire neighborhood. Market Leader's new Mailing List feature solves this with easy-to-use, customized filters to make the lists cost-effective by enabling professionals to target just the consumers they most want to reach.
Source: http://www.4-traders.com/MARKET-LEADER-INC-4236914/news/Market-Leader-Inc-Market-Leader-Integrates-Targeted-Mailing-Lists-for-More-Effective-Direct-Mail-C-17061532/
With this latest addition to Market Leader's Smart Lead Technology, customers can now send postcards and other direct mail campaigns to precisely those homeowners they want to target via integrated mailing lists that can be filtered by ZIP code, homeowner demographic information, value of the home, length of time in the home and much more.
More than 75 percent of real estate professionals use direct mail as part of their marketing efforts, according to a 2012 Market Leader and ActiveRain survey, despite the typical expense of blanketing an entire neighborhood. Market Leader's new Mailing List feature solves this with easy-to-use, customized filters to make the lists cost-effective by enabling professionals to target just the consumers they most want to reach.
Source: http://www.4-traders.com/MARKET-LEADER-INC-4236914/news/Market-Leader-Inc-Market-Leader-Integrates-Targeted-Mailing-Lists-for-More-Effective-Direct-Mail-C-17061532/
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