Acxiom to Provide Direct-to-Consumer Marketing Solution for Wellmark, Inc.

Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company signed a full-scale direct-to-consumer marketing program with Wellmark, Inc., doing business in Iowa and South Dakota as an independent licensee of the Blue Cross and Blue Shield Association.

Acxiom will help Wellmark assess, understand and execute within the consumer marketplace as it relates to their focus and innovation surrounding consumer engagement by providing data and campaign management expertise and collaborating on analytics and performance reporting into 2016. The solution will include a wellness engagement strategy and acquisition and renewal campaign efforts.

Source: http://www.fortmilltimes.com/2013/07/18/2830469/acxiom-to-provide-direct-to-consumer.html