When Cisco account executives have a big deal they want to close,
they don't take clients to dinner at Bottega in Napa Valley or for a
round of golf at Pebble Beach. No, these days, the supplier of
telecommunications and IT systems leads key decision makers into the
Social Media Listening Center on its San Jose campus.
“We brought in a chief communications officer from a big prospect who was a little skeptical about social media,” says Charlie Treadwell, Cisco's social intelligence manager. “What we do is show the customers what their customers are saying about them. So we're going through the demo and this guy actually jumps out of his chair and says, 'I know this [bleep]! What's he saying about us?' After the session concluded, a deal was imminent and the communications chief was muttering that he wanted a listening module of his own outside his office.
Read more here:http://www.dmnews.com/how-cisco-uses-social-media-to-close-big-sales-and-more/article/309260/
“We brought in a chief communications officer from a big prospect who was a little skeptical about social media,” says Charlie Treadwell, Cisco's social intelligence manager. “What we do is show the customers what their customers are saying about them. So we're going through the demo and this guy actually jumps out of his chair and says, 'I know this [bleep]! What's he saying about us?' After the session concluded, a deal was imminent and the communications chief was muttering that he wanted a listening module of his own outside his office.
Read more here:http://www.dmnews.com/how-cisco-uses-social-media-to-close-big-sales-and-more/article/309260/
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