Asda is looking to make its Chosen By You own-brand food range more
“emotional” by adding real social media posts from customers about its
products to packaging and point of sale where the items sit.
The supermarket has invited customers to tweet and write Facebook posts about the range using a #ChosenByMe hashtag. The best posts are being curated into a hub page on the Asda.com website, from which some will be selected to appear on in-store POS barkers and on-pack stickers - with the customer’s permission.
Read more here:http://www.marketingweek.co.uk/news/asda-to-add-social-media-recommendations-to-packaging/4007697.article
The supermarket has invited customers to tweet and write Facebook posts about the range using a #ChosenByMe hashtag. The best posts are being curated into a hub page on the Asda.com website, from which some will be selected to appear on in-store POS barkers and on-pack stickers - with the customer’s permission.
Read more here:http://www.marketingweek.co.uk/news/asda-to-add-social-media-recommendations-to-packaging/4007697.article
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