It could be argued that radio is the last frontier for digital media
given the protracted process of the “digital switchover”. Initial plans
for a digital radio switchover were delayed in November last year due to
poor audience pick-up.
But now that’s about to change and marketers will eventually be able to use the targeting and analytics of online advertising to woo the traditional radio audience – over 90 per cent of the UK population according to the latest official statistics.
Read more source:http://www.marketingweek.co.uk/opinion/digital-is-about-to-make-radio-a-whole-lot-more-interesting-for-marketers/4007545.article
But now that’s about to change and marketers will eventually be able to use the targeting and analytics of online advertising to woo the traditional radio audience – over 90 per cent of the UK population according to the latest official statistics.
Read more source:http://www.marketingweek.co.uk/opinion/digital-is-about-to-make-radio-a-whole-lot-more-interesting-for-marketers/4007545.article
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