Teens and Social Media Marketing

Marketers hear the aphorism repeatedly: Be where you customers are. The challenge then becomes determining that “location.” In the case of teen consumers, some social media watchers say Facebook is so yesterday. But the data differs.

Facebook remains the go-to social network for teens, with 94% of online teens saying they have a profile on Facebook and 81% saying it's the social network they use most often. Only 7% of online teens say they use Twitter most often, while 3% say they use Instagram most often, and 1% says Tumblr.

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