Is Twitter looking for new ways to monetize its ubiquitous, global
digital communications network? That's what most wags read into the
company's hiring of ex-Ticketmaster president Nathan Hubbard as its
first head of commerce last week, and most expect Twitter's journey into
e-commerce (or media, or data-selling) to be as circuitous and
suspenseful as Facebook's.
“I think there's a lot of potential with e-commerce and Twitter, because it is such an easy and fluid way to message to specific groups of people,” says Chris Marentis, CEO of Surefire Social, which helps e-coms create websites and social strategies. “Today, media is about the right place, the right message, and the right time. I could see where companies might want to use proximity-based signals to tweet offers to someone who's following Panera Bread, for instance, between noon and 1:00.”
Read More:http://www.dmnews.com/whither-twitter-in-e-commerce/article/310254/
“I think there's a lot of potential with e-commerce and Twitter, because it is such an easy and fluid way to message to specific groups of people,” says Chris Marentis, CEO of Surefire Social, which helps e-coms create websites and social strategies. “Today, media is about the right place, the right message, and the right time. I could see where companies might want to use proximity-based signals to tweet offers to someone who's following Panera Bread, for instance, between noon and 1:00.”
Read More:http://www.dmnews.com/whither-twitter-in-e-commerce/article/310254/
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