Education isn't changing, it has changed. After centuries of staying
more or less the same, education in the U.S. has evolved, finding ways
to be more efficient, effective, and innovative through technology. It
may have taken longer than some areas of life, but education is finally
having its digital moment.
One of the primary reasons why I left an edtech startup in the summer of 2012 to join McGraw-Hill Education was the transformational opportunity. It wasn't so much a personal one (though it was that, too) but a bigger, organizational one. Here was a company that, despite its iconic brand reputation as a stodgy “textbook publisher,” actually did have a portfolio of digital products capable of delivering more engaging, personalized learning experiences. What it didn't have was a marketing organization fully equipped to tell that digital story
Read More:http://www.dmnews.com/reshaping-a-marketing-organization-for-education-in-the-21st-century/article/312600/
One of the primary reasons why I left an edtech startup in the summer of 2012 to join McGraw-Hill Education was the transformational opportunity. It wasn't so much a personal one (though it was that, too) but a bigger, organizational one. Here was a company that, despite its iconic brand reputation as a stodgy “textbook publisher,” actually did have a portfolio of digital products capable of delivering more engaging, personalized learning experiences. What it didn't have was a marketing organization fully equipped to tell that digital story
Read More:http://www.dmnews.com/reshaping-a-marketing-organization-for-education-in-the-21st-century/article/312600/
No comments:
Post a Comment