Tuesday 17 September 2013

To the Letter: Knowing All the Ins and Outs of Professional Printing in Product Fulfillment

Magic Ink
 The publishing world appears to be getting a little more technical—or rather, technological. There seems to be a shift from the old printing services we’ve grown accustomed to since days gone by to electronic print media. Now, we’ve got pop-up ads online and e-books with complete novels that are easier to carry in your back pocket than a paperback. It seems like the microprocessors have conquered another landscape, and the printing business is its new terrain.
Well, not quite.
The publishing world might be getting swallowed up by technology, but marketing and product fulfillment may not necessarily be also. You can’t do e-flyers yet and some catalogues just look better in paper form, all bound in a handsome, glossy book. Some say print is dead, but most product fulfillment pros would agree is that printing is still around and working hard.
The magic of ink is strong, and in product fulfillment, you need to grapple ink’s catalyzing mechanism: the printing process. Without it, your product fulfillment business would diminish, or perhaps even fail outright. Printing is still relevant in the world, and product fulfillment pros that understand it can not only make their business more efficient, but create great success for themselves, too.
Speaking the Language

 Understanding professional printing services in product fulfillment is like a checklist of your knowledge base. Right from the get-go, you need to understand that most printing companies today are digital and operate using templates for styles and for business purposes. The lead-and-ink printing days are gone, replaced by print-on-demand companies that can produce a large amount of print material in a flash by using computers to easily design, format, and then run off the print materials you need.

Read More : http://www.apsfulfillment.com/lettershop-services/to-the-letter-knowing-all-the-ins-and-outs-of-professional-printing-in-product-fulfillment-2

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