The deal will see Microsoft purchasing Nokia’s services and devices
business, which includes the Finnish company’s smartphone and feature
phone business; its marketing, operations, sales and design teams; and
its manufacturing and assembly facilities. Microsoft will license some
of Nokia’s patents for use across all Microsoft products, including the
ability to use its Nokia HERE mapping system - although this will
continue to be owned by Nokia.
Microsoft is also acquiring the “Lumia” and “Asha” brand names that Nokia has used for its most recent smartphone and feature phone ranges respectively. It has licensed the use of the Nokia brand on current products and on feature phones under a 10-year agreement, although Nokia will retain ownership of the brand, which has led to early speculation the Nokia brand will disappear from future smartphone devices.
Read More:http://www.marketingweek.co.uk/news/microsoft-buys-nokias-handset-business-for-46bn/4007794.article
Microsoft is also acquiring the “Lumia” and “Asha” brand names that Nokia has used for its most recent smartphone and feature phone ranges respectively. It has licensed the use of the Nokia brand on current products and on feature phones under a 10-year agreement, although Nokia will retain ownership of the brand, which has led to early speculation the Nokia brand will disappear from future smartphone devices.
Read More:http://www.marketingweek.co.uk/news/microsoft-buys-nokias-handset-business-for-46bn/4007794.article
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