Customers love to share their enthusiasm for their favorite brands.
Marketers who ensure that their brand is at the center of these
conversations can gain a competitive advantage and spend less on reach,
according to analysis of a study by Social@Ogilvy and partners CIC, Salesforce Marketing Cloud, and Visible Technologies.
The study is based on analysis of nearly 7 million brand mentions of 23 brands and eight feature films from customers in four countries: Brazil, China, the UK, and the United States. According to the study, the number one driver of customer advocacy across all four countries is product features. Advocacy mentions comprise about 15% of all brand mentions; the remainder was neutral and negative mentions.
Read More:http://www.dmnews.com/5-ways-to-build-brand-advocacy-and-magnify-customers-passion/article/308848/
The study is based on analysis of nearly 7 million brand mentions of 23 brands and eight feature films from customers in four countries: Brazil, China, the UK, and the United States. According to the study, the number one driver of customer advocacy across all four countries is product features. Advocacy mentions comprise about 15% of all brand mentions; the remainder was neutral and negative mentions.
Read More:http://www.dmnews.com/5-ways-to-build-brand-advocacy-and-magnify-customers-passion/article/308848/
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