Direct Hit—Bringing Life to Your Direct Marketing Business in This Day and Age

Separation of the Two

When you tell people you’re in direct marketing or that you have a direct marketing company working for your own product fulfillment business, you might get a few puzzled looks. A lot of people think direct marketing isn’t as effective today or that it’s not something product fulfillment professionals should use to yield success. These people who look down on direct marketing often ride the high horse of digital business and tout themselves as the new slick business pros today.
Well, good for them. In the meantime, you’ve got work to do. Contrary to what the high horse riders think, having a direct marketing service today is just as necessary for consumers as it was in the past. It might not be the same format as it was some years ago, but it’s still got something to offer people looking to buy good products from great businesses.
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