Data services company Acxiom will launch AboutTheData.com “overnight,” a website that allows consumers to access their personal data and edit inaccurate entries.
This is in line with frequent requests made by the Federal Trade Commission (FTC), which has been asking so-called data brokers for more transparency. In a March 2012 FTC report entitled “Protecting Consumer Privacy in an Era of Rapid Change,” the FTC called upon data brokers to create a centralized portal where data brokers could identify themselves, describe how they collect and use consumer data, and detail access rights.
Read More:http://www.dmnews.com/acxiom-gives-consumers-access-to-data/article/310025/
This is in line with frequent requests made by the Federal Trade Commission (FTC), which has been asking so-called data brokers for more transparency. In a March 2012 FTC report entitled “Protecting Consumer Privacy in an Era of Rapid Change,” the FTC called upon data brokers to create a centralized portal where data brokers could identify themselves, describe how they collect and use consumer data, and detail access rights.
Read More:http://www.dmnews.com/acxiom-gives-consumers-access-to-data/article/310025/
No comments:
Post a Comment