The ads will incorporate radio, online, mobile and email, as well as
door drops, using geo-targeting to reach customers living in regions
where the test is running. The trial will initially be available in
Scotland, Northern Ireland, Wales and the South West of England.
The service, offered in partnership with CollectPlus, means that customers who order goods through the John Lewis website will now be able to pick them up from 1,500 of the 5,250 convenience stores in the CollectPlus network, including Spar, CostCutter and Martin McColl. The service will cost £3.
The deal is aimed at expanding John Lewis’ customer base into areas where it might not have a store. There are only around 30 John Lewis shops in the UK, although people can opt to pick up their purchases from participating Waitrose stores. The company claims that 88 per cent of people in towns in the UK live within a mile of a CollectPlus store.
Read More: http://www.marketingweek.co.uk/sectors/retail/john-lewis-plans-marketing-push-for-new-click-and-collect-service/4008067.article
The service, offered in partnership with CollectPlus, means that customers who order goods through the John Lewis website will now be able to pick them up from 1,500 of the 5,250 convenience stores in the CollectPlus network, including Spar, CostCutter and Martin McColl. The service will cost £3.
The deal is aimed at expanding John Lewis’ customer base into areas where it might not have a store. There are only around 30 John Lewis shops in the UK, although people can opt to pick up their purchases from participating Waitrose stores. The company claims that 88 per cent of people in towns in the UK live within a mile of a CollectPlus store.
Read More: http://www.marketingweek.co.uk/sectors/retail/john-lewis-plans-marketing-push-for-new-click-and-collect-service/4008067.article
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