7 Ways to Liven Up Your Branding

It's hard not to take marketing seriously—especially if you're a brand with a reputation to uphold. As a consequence, some brands choose to play it safe, often using more traditional approaches to their communications, even within digital channels. Others, like South Park Studios, allow their brand personalities to shine through in the most unexpected ways, creating memorable experiences, and adding depth to the brand.
Here are seven often-overlooked places that brands can take add character into their marketing:
Unsubscribe pages. Most unsubscribe pages simply inform the customers that they no longer belong to a particular mailing list. Not so with HubSpot. “Unsubscribes typically mirror a breakup: they are highly unlovable, often awkward, and can be really frustrating for all parties involved,” says HubSpot CMO Mike Volpe. “We decided to double down on the breakup concept and leverage Dan Sally, a HubSpot employee who happens to moonlight as a stand-up comedian, to work on camera trying to make sense of the 'breakup.' The result is a short, funny video that aims to leave the prospect or customer with a positive, lovable impression of HubSpot even if they no longer want to receive our emails."
Read More:http://www.dmnews.com/7-ways-to-liven-up-your-branding/article/309027/