Thursday 5 September 2013

".Anything" Goes

The Internet as we have come to know it will soon be dramatically changing. In a few months new domain extensions will be introduced and used alongside the ones everyone is already accustomed to, such as .com, .net and .org. The Internet's governing body, ICANN, has accepted nearly 2,000 applications for new “generic Top-Level Domains” (gTLDs), which include terms like .shoes, .music, and .app, as well as brand-specific applications for extensions like .Nike, .Ford and .Macys.

While .com web addresses will likely remain most popular for the foreseeable future, gTLDs are uncharted territory—no one knows exactly what the ultimate outcome will be. Will these new gTLDs become more popular than .com?  Will they fail to capture interest? Will they catch on in specific areas or industries? (It's not a stretch to think of the entertainment industry jumping at the chance to use .movie or .music addresses.)
Read More:http://www.dmnews.com/anything-goes/article/310341/

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