Multichannel marketing is a lot like cooking. It requires trial and
error, and each company has its own acquired taste. But consumers have a
broad palate when it comes to devices. According to “The Mobile &
Cross-Device Study” by ValueClick Media and Greystripe, the average
American uses three or more devices to access the Web. Hence, marketers
need to integrate their channels, rather than serve them à la carte, to
satisfy consumers' tastes.
But cooking up new multichannel strategies doesn't scare marketers. In fact, 77% of marketers surveyed deem cross-device targeting as important, and 89% say targeting the same user across different devices is critical. Likewise, 75% of media buyers say they've seen an increase in effectiveness with cross-device campaigns, according to the study. This sweet success has lead marketers to dedicate 30% of their 2013 digital media spend to cross device, compared to 24% last year.
Read More:http://www.dmnews.com/infographic-spice-up-your-marketing-mix/article/309535/
But cooking up new multichannel strategies doesn't scare marketers. In fact, 77% of marketers surveyed deem cross-device targeting as important, and 89% say targeting the same user across different devices is critical. Likewise, 75% of media buyers say they've seen an increase in effectiveness with cross-device campaigns, according to the study. This sweet success has lead marketers to dedicate 30% of their 2013 digital media spend to cross device, compared to 24% last year.
Read More:http://www.dmnews.com/infographic-spice-up-your-marketing-mix/article/309535/
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