The ecommerce giant’s advertising arm has published a study showing
there were more than 150,000 UK searches for “Christmas” on its site
between May and June this year, as consumers begin contemplating their
seasonal gifts ahead of the holiday, a behaviour eBay Advertising calls
“long-listing”.
The study also shows that from September to December 2012, there were over a quarter of a million searches for the generic term “Christmas presents”, plus 170,000 searches for “stocking fillers”, with eBay adding that marketers “can’t afford to miss out” on influencing these “long-listers” as they start to finalise their purchase decisions.
EBay also recommends marketers begin tailoring their messaging for the ‘gifting market’ as early as October, as this is typically when they start to research purchases for others.
Read More:http://www.marketingweek.co.uk/news/ebay-marketers-cannot-afford-to-miss-out-on-xmas-long-listers/4007760.article
The study also shows that from September to December 2012, there were over a quarter of a million searches for the generic term “Christmas presents”, plus 170,000 searches for “stocking fillers”, with eBay adding that marketers “can’t afford to miss out” on influencing these “long-listers” as they start to finalise their purchase decisions.
EBay also recommends marketers begin tailoring their messaging for the ‘gifting market’ as early as October, as this is typically when they start to research purchases for others.
Read More:http://www.marketingweek.co.uk/news/ebay-marketers-cannot-afford-to-miss-out-on-xmas-long-listers/4007760.article
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