The mobile operator, owner of the O2 brand, kicked off the campaign
yesterday (3 September) dubbing it ‘The Open Agenda’ with
representatives of the pair of companies openly criticising Apple’s
dominance of mobile web usage.
Speaking at Campus Party yesterday, hosted by the operator’s digital arm Telefonica Digital at The O2, Daniel Applequist, Telefonica’s open web advocate, argued app store owners such as Apple as are “imposing themselves on the value chain”.
Speaking on a panel session, he said: “There’s some more forces working towards a closed future – particularly with apps – at present. We’re launching a campaign to promote a civil discourse for a more open internet and how it can have a positive impact on government and people.”
Read More:http://www.marketingweek.co.uk/news/telefonica-apple-imposing-itself-on-the-mobile-web/4007811.article
Speaking at Campus Party yesterday, hosted by the operator’s digital arm Telefonica Digital at The O2, Daniel Applequist, Telefonica’s open web advocate, argued app store owners such as Apple as are “imposing themselves on the value chain”.
Speaking on a panel session, he said: “There’s some more forces working towards a closed future – particularly with apps – at present. We’re launching a campaign to promote a civil discourse for a more open internet and how it can have a positive impact on government and people.”
Read More:http://www.marketingweek.co.uk/news/telefonica-apple-imposing-itself-on-the-mobile-web/4007811.article
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