B2B marketers can now use Facebook to reach stakeholders mulling purchase decisions using a solution introduced today by Demandbase.
The targeting and personalization company claims that its new Company-Targeted Advertising solution does for commercial advertisers what Facebook ads don't do for consumer advertisers—target decision-makers in the social network based on their business attributes rather than their personal connections or preferences on the social network.
Read More: http://www.dmnews.com/news-byte-demandbase-intros-b2b-targeting-for-facebook/article/314130/
The targeting and personalization company claims that its new Company-Targeted Advertising solution does for commercial advertisers what Facebook ads don't do for consumer advertisers—target decision-makers in the social network based on their business attributes rather than their personal connections or preferences on the social network.
Read More: http://www.dmnews.com/news-byte-demandbase-intros-b2b-targeting-for-facebook/article/314130/
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