Reach Marketing has named partner and database industry veteran Greg
Grdodian its Chief Executive Officer. Grdodian helped pioneer the move
of the list brokerage business into digital channels during 16 years
with Infogroup/Edith Roman.
"The industry has experienced transformational change and this is a
remarkable opportunity to apply Greg's solid understanding of the
science of direct marketing to the emerging field of digital and inbound
marketing," says Reach Chairman Stevan Roberts. "The challenge is to
reach anyone, anytime, anywhere and Greg's an innovative leader who
takes full advantage of all the latest technologies and media channels."
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