Sometimes we get stuck in the same email marketing ways and don't necessarily take a step back to assess campaigns. We get focused on growing our lists as fast as possible and keep mailing large lists as much as we can. We never stop to second guess some of our practices and then we wonder why open rates are declining, inbox rates are poor, and revenue is dismal.
Below are three tips to boost your email marketing results. Some may seem counterintuitive, but give them some thought and you might be surprised by how your email marketing efforts start to shape up.
Unsubscribing is great
As email marketers, we should make it as easy as possible to allow our subscribers to unsubscribe. You're not going to win over anybody by making them take 10 steps to unsubscribe.
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