Friday, 15 November 2013

E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006

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The  Q2 2013 E-mail Trends and Benchmarks Report  was released by Epsilon earlier this month and it showed some interesting trends. The ...
Wednesday, 13 November 2013

Is Amazon's New Small Business Lending Service The Right Choice For Your Business?

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Amazon seems to have branched out into every business imaginable. So last year’s news that the company would be offering loans to its on...
Tuesday, 12 November 2013

3 Counterintuitive Tips to Boost Your Email Marketing

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Sometimes we get stuck in the same email marketing ways and don't necessarily take a step back to assess campaigns. We get focused on ...
Monday, 28 October 2013

Driving Loyalty With Customer-Centric Marketing

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There are two contrasting approaches to marketing—customer centric and product centric. Product-centric marketing focuses on what's be...
Thursday, 24 October 2013

Brand Building Through Mergers And Acquisitions

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Relationships are becoming more one on one; communications are becoming faster and more frequent; customer loyalty cycles are becoming sho...
Wednesday, 23 October 2013

5 Direct Marketing Mistakes and how to Avoid Them

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Long gone are the days of mass mailing cheesy, generic postcards—or so we hope. The   modern marketer   uses direct marketing as an entice...
Tuesday, 22 October 2013

Digital is key to brand building

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At the IAB’s annual Engage conference, representatives from companies including Unilever, Microsoft and Yahoo, talked about how they were...