Brickell apartment project changes to condo in mid-construction

EnV at Mary Brickell Village — one of Miami’s most talked about new rental apartment projects — won’t be a rental after all.
Seizing on the red-hot demand for pre-construction condominiums in the Brickell area, the developers switched the project to a condominium, dubbed Nine at Mary Brickell Village.
The tower, which will remain 390 units spanning 34 floors, is under construction above the Publix at Mary Brickell Village at 999 SW First Ave.
Fortune International was retained to market the project, which is co-developed by Greenwich, Ct.-based Starwood Capital Group and San Antonio-based Lynd.
The switch to a condominium from a rental building could bring the developer more profit and more quickly, experts say. The move comes as numerous other new condo towers have been attracting cash-rich foreign buyers and prices in the downtown Brickell area have rebounded impressively from the housing crash as nearly all the overhang of condominums from that dark era have been absorbed.
Read more here:http://www.miamiherald.com/2013/08/22/3580110/brickell-apartment-project-changes.html

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Washington area stocks gain as uncertainties loom

Share prices at most Washington area companies jumped during the first half of this year, but local firms say they are not necessarily taking advantage of the gains to add jobs or buy new equipment just yet.
Instead, many are watching how the economy fares the next six months before making any big bets.
An analysis of 139 publicly traded companies in the region showed stock prices grew an average of 16.58 percent between December 31 and June 28, according to data from Bloomberg. By comparison, the S&P 500 gained 12.63 percent in that time.
Read more here:http://www.washingtonpost.com/business/capitalbusiness/washington-area-stocks-gain-as-uncertainties-loom/2013/08/16/c2385a86-0107-11e3-9711-3708310f6f4d_story.html

Email Brings Some Sunshine to Families Facing Autism

Email marketers get a bad rap. Consumers blame them for producing more spam than Hormel. Uppity digital marketers belittle them as common batchers-and-blasters. For one young company in the suburbs north of Toronto, however, they have been dream-builders. For that company's clients, they have been prayer-answerers.
Sunshine Learning Centre opened its doors in the Durham area of Ontario, just north of Toronto. Its founders held degrees in sociology and behavioral analysis, not marketing. They had wondrous solutions to offer the parents of autistic children, but no ideas for how to reach them. They also had a unique business challenge: Keep customers engaged for four years and their revenue contribution will quadruple.
Read more here:http://www.dmnews.com/email-brings-some-sunshine-to-families-facing-autism/article/308318/

'CMO and CIO silos are threatening effectiveness of marketing'

A lack of collaboration between chief marketing officers and chief information officers is hindering companies’ ability to produce effective multichannel marketing, according to a report.
Accenture’s “The CMO-CIO Disconnect” study found just one in 10 CMO and CIOs believe they are currently collaborating with each other at the “right level” required to seize the opportunities offered by digital technology. This is particularly worrying, Accenture says, given separate research from Gartner that predicts by 2017 CMOs will spend more on IT and analytics than CIOs.
Read more here:http://www.marketingweek.co.uk/news/cmo-and-cio-silos-are-threatening-effectiveness-of-marketing/4007702.article

Don't Worry, Be Happy

There's an old phrase that says money can't buy you happiness. But Elizabeth Dunn, coauthor of Happy Money: The Science of Smarter Spending, disagrees.
“If you think money can't buy happiness, you might not be spending it right,” Dunn said to the audience at HubSpot's 2013 Inbound Marketing Conference in Boston. 
Read more here:http://www.dmnews.com/dont-worry-be-happy/article/308141/

Yahoo appoints former Channel 5 boss as European vice president

The former Channel 5 executive, who famously agreed with an interviewer during her tenure as its CEO and chairman that the channel’s core strengths were “films, football and f*cking”, will be responsible for expanding Yahoo’s business in the region and driving its “renaissance”.
She replaces Christophe Parcot, who has served as Yahoo’s interim EMEA lead for the past 18 months. Airey will report into Yahoo chief operating officer
Read more here:http://www.marketingweek.co.uk/news/yahoo-appoints-former-channel-5-boss-as-european-vice-president/4007683.article

FTC Commish Likens Data Brokers to the National Security Agency

Federal Trade Commissioner (FTC) Julie Brill last week compared the sale of customer information by so-called data brokers to the intense personal data collection program of the National Security Agency (NSA), now being investigated by Congress.
“As we live our wired lives, we constantly add to the veins from which data miners pull pure gold,” wrote Brill. The FTC commissioner mostly focused on privacy issues in the The Washington Post last week. “It took the NSA revelations to make concrete what this exchange means: that firms, governments, or individuals, without our knowledge or consent, can amass large amounts of private information about people to use for purposes we don't expect or understand.”

Read more here:http://www.dmnews.com/ftc-commish-likens-data-brokers-to-the-national-security-agency/article/308006/